Tailored Solutions,
Lasting Success.
We help global sustainable brands navigate the US wholesale market — from first entry to full expansion. Every engagement is tailored to your brand, your goals, and your timeline.
de Mello co is a boutique brand consultancy built for global sustainable brands that are serious about the US wholesale market. We dig into your brand, your goals, and your timeline, and build a roadmap that actually fits.
We're your on-the-ground partner for everything from strategy to execution: sales agency partnerships, key account strategy, custom sales materials, pricing, trade show placement, logistics, and more. Every engagement is tailored. No templates, no one-size-fits-all.
We work exclusively with brands committed to making a positive impact — on their communities and on the planet.
What We Do
What Our Brand Partners Say About Us
“Adriana was instrumental in the successful rollout of Roomytown in the US. As a UK-based brand, we understood we needed a champion in the American market. Without Adriana and her team, it would have taken us much longer to find our momentum.”
“Starting the journey into the US market was a major goal for DOIY. Adriana understood our vision and was an amazing partner from the get-go. She’s a seasoned pro with lots of knowledge and experience in the fluid dynamics of the American wholesale market.”
“I had worked with Adriana and her team when I was the Head of Sales at Kikkerland in 2015. That’s why when it was time to expand Bellroy into the US gift/lifestyle channels in 2020, I knew I had to call her again. You can expect partnership, accountability and market knowledge.”
Some Of Our Brand Partners
BaNG
Babai
Bon Ton Toys
Centinelle
EKOBO
Eric Javits
Lunares
Olive & Loom
Original Duckhead
Portico Designs
Powered By People
The Collective
Meet The Founder
Adriana de Mello started her career as a lawyer in São Paulo before moving to the US and finding her way into the gift and home industry. She rose to become Director of National Sales at Roost, the iconic Sausalito-based brand, before acquiring Keena — a highly regarded sales agency known for its curatorial eye and deep industry relationships.
Over 14 years, she doubled Keena's revenue and built one of the most respected rosters in the business. In 2024, Keena was acquired by Harper Group, and Adriana launched de Mello co to focus on what she loves most: helping international sustainable brands find their place in the US market.
She sits on the Board of Directors of the Gift and Home Trade Association and is a member of their Diversity, Equity and Inclusion Committee, which she co-founded and previously chaired.